the stories

artisans, materials, sustainability & impact.

behind the name 

the name truvai originates from the french word "trouvaille" pronounced /tro͞oˈvī/:

a lucky find; a chance encounter with something wonderful.

the meaning of this word perfectly encapsulates the story of truvai & the inspiration we hope each piece of jewellery brings, sparking wonderful chance encounters whether near or far.


this collection was designed in canada & handmade by master artisans in one of the world’s largest slums. roughly 250,000 people live in kibera — with 50% being unemployed. poverty, insufficient water & sanitation infrastructure are just some of the ongoing challenges that the strong & vibrant community in kibera face daily.

we use locally salvaged scrap metal which is melted down into brass sheets & repurposed for our jewellery pieces using a hammered brass technique. each piece is gold plated & coated with a water-based sealant to help prevent oxidation.

this collection empowers our artisans to break the cycle of generational poverty by offering a viable income through their craft & helps keep their city clean through the upcycling of local scrap metal — brass can be infinitely recycled without diminishing its composition, making it one of the most sustainable metals.

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this collection was designed in canada & handmade by master artisans in celuk village — a balinese village known for its gold & silver craftsmanship for over a century. our artisans use traditional techniques which are now being replaced by 3d printing & casting — each piece in this collection takes 5–7 days to complete.

locally sourced mabe pearls & gold vermeil
{925 recycled sterling silver + 2.5 microns gold plating}

this collection helps preserve the dying art of handmade traditional balinese techniques passed down to our artisans generationally & offers a viable income from their craft so they can continue to support their families. the use of recycled silver protects our environment by reducing CO2 emissions associated with waste & mining, while our mabe pearls support small scale farmers on the island of lombok.

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this collection was designed in canada & handmade by master artisans in murad khani. the making of each piece supports the livelihoods of our afghan jewellers who have worked in isolation, cut off internationally for decades due to ongoing conflict.

locally sourced gemstones & gold vermeil — this collection features artisanally mined rose quartz, green tourmaline, aquamarine & peridot stones that are masterfully set in gold plated 925 sterling silver.

this collection is made in collaboration with turquoise mountain — founded by king charles to focus on the regeneration of the afghan crafts industry & the rebuilding of old kabul. our locally sourced gemstones are artisanally mined & support local families.

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beyond the jewellery, our packaging story

we collaborate with a danish packaging company with a focus on sustainability to bring you a planet-friendly packaging experience.

jewellery pouches

made with 100% organic cotton, our pouches are biodegradable & a perfect place to store your jewellery.

jewellery & postal boxes

made with buckram paper & corrugated cardboard materials sourced from a FSC certified sustainably managed forest that protects animal & plant life. sealed with water-based glue.

our story

truvai is a woman-owned canadian brand founded by jenny lillian, a mother of three who is behind every aspect of the brand — design, photography, website + socials, packaging & everything in-between.

where it all began

truvai began as a vision to create a socially conscious brand that would embrace the essence of slow fashion — ensuring every piece was handmade in micro batches to minimize waste & designed with a timeless aesthetic that would transcend fleeting trends.

jenny founded truvai in 2021, initially working with a family of artisans she met in vietnam. inspired by chance encounters with various other global artisans — from berber rug makers in the atlas mountains of north africa, to lantern makers hidden in the alleyways of southeast asia, she endeavoured to collaborate with off-the-beaten-path artisans around the world with the goal of ensuring that giveback was built in to the making of each piece.

with a focus on having positive social impact while using socially conscious materials, jenny works with artisans who use traditional handmade techniques & locally sourced materials — we use materials that are recycled + upcycled whenever possible & endeavour to support small scale artisanal miners & farmers.

each piece is thoughtfully designed by jenny while taking care to incorporate the ancient jewellery making methods of each artisan group.

truvai represents the wonderful things that can happen when people & cultures collide. we believe in slowly-made jewellery — empowering global artisans & honouring the stories behind each & every piece.